Issues and topics related to broadcast advertising related to distribution, production, technology and post-production services
AICE Statement A Push for Greater Transparency, Ethics and Fairness The AICE has been leading the challenge for transparency in the creative production process with a statement to the industry calling on Advertising Agencies and their holding companies to be […]
Videoink.com GUEST:Programmatic TV: 3 Challenges Holding Back Adoption From: videoink.com By Gerry Sutton, CEO, Adstream Programmatic technology — the data-driven automation of audience-based ad buys — has the potential to fundamentally change TV advertising. It can invert the current industry standard, where marketers rely on […]
Without a doubt advertisers have benefited from the agency of record relationship as it has it has evolved over the past 50-60 years of its existence. As with any type of symbiotic relationship it is about perceived and actual benefits […]
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ANA: Non-transparent ad production bidding is widespread and costly for advertisers
MarketingDIVE discusses some interesting issues covering production transparency in digital and broadcast also mentioned in our Analysis On Transparency: Past, Present and Future PT. 1 From MarketingDIVE.com / Chantal Tode / 8-9-2017 Dive Brief: The Association of National Advertisers (ANA) […]