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In depth analyses covering the advertising supply chain from the team at C2 Clarity Media.
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News
News and information from around the internet covering the Advertising Supply Chain, and Organizations for your information.
Several brands have made public commitments to shift their budgets to purpose-driven advertising and allocate spend to companies owned by and reaching underrepresented populations or focusing on industry causes. However, given the complexity of the digital media ecosystem, the actual shifting of dollars to purpose-owned or led organizations has proven ... read more
Source: AdWeek (everything)Published on 2024-04-17By Dave Rosner
Generative artificial intelligence has already unlocked a host of new capabilities for marketers, particularly regarding ad creative. Still, the technology could soon transform the world of contextual advertising as well. Using gen AI, marketers can now scan the content of a series and gather more granular metadata, such as program ... read more
Source: AdWeek (everything)Published on 2024-04-17By Mark Stenberg
Uri Berliner, who has worked at NPR for 25 years, said in an essay last week that the nonprofit had allowed progressive bias to taint its coverage. ... read more
Source: NY Times Advertising/MediaPublished on 2024-04-17By Benjamin Mullin
Change is coming quickly in the digital advertising industry. With Google holding fast to its vow to phase out all third-party cookies by end of year, industry stakeholders are rethinking product road maps, business models and audience attribution tactics to prepare for advertising in a privacy-by-default internet. All the while, ... read more
Source: ADExchangerPublished on 2024-04-17By AdExchanger Guest Columnist
Smartmatic, an elections technology company, had accused the conservative broadcaster of amplifying baseless claims about election fraud. ... read more
Source: NY Times Advertising/MediaPublished on 2024-04-16By Katie Robertson
Uri Berliner, a senior business editor at NPR, said that the public radio network’s liberal bias had tainted its coverage of important stories. ... read more
Source: NY Times Advertising/MediaPublished on 2024-04-16By Benjamin Mullin
Tigran Gambaryan, an American compliance official for the giant cryptocurrency exchange Binance, flew to Nigeria in February for a planned two-day business trip. He hasn’t returned. ... read more
Source: New York Times TechnologyPublished on 2024-04-18By David Yaffe-Bellany and Emily Flitter
Bitcoin aficionados are hoping that a scheduled reduction in the number of new coins going into circulation will cause the price of the cryptocurrency to skyrocket. ... read more
Source: New York Times TechnologyPublished on 2024-04-18By David Yaffe-Bellany
Users of Instagram, Facebook, WhatsApp and Messenger will be able to turn to the new technology, powered by Meta’s latest artificial intelligence model, to obtain information and complete tasks. ... read more
Source: New York Times TechnologyPublished on 2024-04-18By Mike Isaac and Cade Metz
The 4A’s and Association of National Advertisers (ANA) weighed in against certain provisions in the discussion draft of the American Privacy Rights Act (“APRA”) that could curb advertisers’ and agencies’ ability to engage in online behavioral advertising. ... read more
A campaign for eBay called “Twiggy Full Circle” has won the top prize at last night’s 41st annual ANA REGGIE Awards Gala held at the 2024 ANA Brand Masters Conference. ... read more