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When new companies enter the digital advertising market, the most important thing is to remain humble. That adage holds true even for Roblox, one of the biggest online gaming platforms in the world with more than 71 million daily users. Roblox has taken a slow approach to digital advertising. But ... read more
Source: ADExchangerPublished on 2024-05-01By Anthony Vargas
Yahoo Advertising struck a data-sharing deal with retail media network Kroger Precision Marketing, ADWEEK can exclusively reveal. This will let advertisers target the national grocer's audiences programmatically through Yahoo's demand-side platform. The partnership marks KPM's second DSP partnership since last fall and ushers in a new focus on commerce media ... read more
Source: AdWeek (everything)Published on 2024-05-01By Kathryn Lundstrom
Digital out-of-home (DOOH) and programmatic advertising should go hand in hand. After all, DOOH campaigns are essentially digital banner ads placed in real-world environments rather than online. And DOOH media owners could benefit from the same access to programmatic demand as other digital publishers. But programmatic has been slow to ... read more
Source: ADExchangerPublished on 2024-04-30By Anthony Vargas
Paramount Global is reeling from shareholder pushback against a pending merger with private equity-backed production company Skydance Media. In the meantime, it's hoping to impress advertisers with streaming subscriber and advertising growth. The post Paramount Is Buried In Shareholder Drama – But Stakes Its Future On Streaming appeared first on ... read more
Source: ADExchangerPublished on 2024-04-29By Alyssa Boyle
Changpeng Zhao, the founder and former chief executive of the Binance cryptocurrency exchange, had pleaded guilty to a money-laundering violation. ... read more
Source: New York Times TechnologyPublished on 2024-04-30By David Yaffe-Bellany
Since pleading guilty to violating money-laundering rules, Changpeng Zhao, who ran the giant crypto exchange Binance, has networked across the United States to set up his next act. ... read more
Source: New York Times TechnologyPublished on 2024-04-30By David Yaffe-Bellany and Cade Metz
The 4A’s and Association of National Advertisers (ANA) weighed in against certain provisions in the discussion draft of the American Privacy Rights Act (“APRA”) that could curb advertisers’ and agencies’ ability to engage in online behavioral advertising. ... read more
A campaign for eBay called “Twiggy Full Circle” has won the top prize at last night’s 41st annual ANA REGGIE Awards Gala held at the 2024 ANA Brand Masters Conference. ... read more