C2Industry Insights: Accountability and Transparency in Media Today from Ebiquity, A great guide with information from Ebiquity a company focused on independent marketing analytics and data. Specifically covering the topics: The new media landscape Lack of Transparency in the advertising […]
Videoink.com GUEST:Programmatic TV: 3 Challenges Holding Back Adoption From: videoink.com By Gerry Sutton, CEO, Adstream Programmatic technology — the data-driven automation of audience-based ad buys — has the potential to fundamentally change TV advertising. It can invert the current industry standard, where marketers rely on […]
Transparency: Action is louder than words by Stephen Wright for http://www.adnews.com.au/ Transparency has already earmarked itself as the issue to dominate in 2017, the debate that was rocketed into headlines by Marc Pritchard of P&G in late January seems to […]
Marc Pritchard of P&G’s Media Transparency Action Plan – What now? From idcomms.com media change webinar. A great discussion of what the implications of Marc Pritchard’s action plan means to the industry from the media change webinar.
How one San Francisco-based ad agency is responding to an investigation that rocked the whole industry From Businessinsider.com David Smith is CEO and Founder of Mediasmith, an independent media agency based in San Francisco specializing in media planning and buying. […]
ANA Gives Advertisers Guidance To Combat Lack Of Transparency In Programmatic Yesterday With issues around transparency reaching a fever pitch in the programmatic media-buying ecosystem, the Association of National Advertisers (ANA) on Thursday issued findings from a study offered recommendations […]
Without a doubt advertisers have benefited from the agency of record relationship as it has it has evolved over the past 50-60 years of its existence. As with any type of symbiotic relationship it is about perceived and actual benefits […]
In the age of a personal user being able to login with a single sign-on (usually Facebook or Google) can see all media they have posted. Additionally, they can share/send/download and even edit in some cases along with all of the meta-data associated with it (creation date/who is in it/where it was taken/custom fields) all for free. I can even connect two completely different platforms easily with a couple of clicks and have them share information.
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