2017 ANA Advertising Financial Management Conference Guide: Sections to Watch, Recaps & Info from C2 Clarity Media
Posted On May 21, 2017
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2017 ANA Advertising Financial Management Conference Guide: Sections to Watch, Recaps & Info from C2 Clarity Media
The upcoming ANA conference in San Diego will have a focus on Supply Chain Transparency and changing perspectives toward the overall relationship between Advertiser and Agency.
As per the ANA, the Key Topics are:
- Agency Compensation & Contract Obligations
- Transparency in the Production Process
- Programmatic Buying Management
- New Agency Management Models
- In-House with Advertiser – internal departments
- Joint Advertiser/Agency – split responsibilities
C2 Clarity Media is dedicated to working with, developing and providing Marketers the greatest amount of transparency, management oversight and control to their advertising supply chain. We champion the notion that a Buyer Led Supply Chain Management (SCM) trumps a Supplier Led SCM every time!
We’ll be looking at the above in the Daily Sections outlined below providing insights, info and recaps for all to check in at C2ClarityMedia.com:
Pre-Conference Sections – Tuesday May 21, 2017
Day 1 Sections – Wednesday May 22, 2017
Day 2 Sections – Thursday May 23, 2017
Day 3 Sections – Friday May 24, 2017
