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Our original insights on issues, news, original posts as well as coverage of industry events.

In depth analyses covering the advertising supply chain from the team at C2 Clarity Media.

Who We Are

C² Clarity Media is a group of professionals with expertise in both traditional and broadcast advertising supply chains.

What We Do

We are here to help you bring light to the longstanding nubilous nature of Advertising.

How We Do It

We understand the intricacies of how your agencies and their sub-contractors work and can provide you with clarity and visibility across your entire supply chain.

News

News and information from around the internet covering the Advertising Supply Chain, and Organizations for your information.

Transparency

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Technology

  • How NASA Would Struggle Without SpaceX if Trump Cancels Musk’s Contracts
    If President Trump cancels the contracts for Elon Musk’s private spaceflight company, the federal government would struggle to achieve many goals in orbit and beyond. ... read more
    Source: New York Times TechnologyPublished on 2025-06-05By Kenneth Chang

Industry Organizations

  • DAA to review AI privacy guidance for behavioral ads
    The Digital Advertising Alliance is considering guidance for using AI in behavioral targeting to address potential privacy im -More-  ... read more
    Source: IABPublished on 2025-06-06
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  • Recent Posts

    • ANA: Non-transparent ad production bidding is widespread and costly for advertisers
    • Replace Marketing With Purpose And Meaning
    • On Transparency: Past Present & Future - Part 1

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