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Our original insights on issues, news, original posts as well as coverage of industry events.

In depth analyses covering the advertising supply chain from the team at C2 Clarity Media.

Who We Are

C² Clarity Media is a group of professionals with expertise in both traditional and broadcast advertising supply chains.

What We Do

We are here to help you bring light to the longstanding nubilous nature of Advertising.

How We Do It

We understand the intricacies of how your agencies and their sub-contractors work and can provide you with clarity and visibility across your entire supply chain.

News

News and information from around the internet covering the Advertising Supply Chain, and Organizations for your information.

Transparency

  • CNN to Livestream George Clooney’s ‘Good Night, and Good Luck’
    In June, the news organization is planning a live broadcast of one of the final Broadway performances of “Good Night, and Good Luck.” ... read more
    Source: NY Times Advertising/MediaPublished on 2025-05-15By Michael Paulson

Technology

  • OpenAI Unveils Codex, a New Tool for Computer Programmers
    The tool, Codex, will be able to handle multiple tasks at the same time, the company said. OpenAI is also in talks to acquire a coding tool called Windsurf for $3 billion. ... read more
    Source: New York Times TechnologyPublished on 2025-05-16By Cade Metz
  • Data Centers’ Hunger for Energy Could Raise All Electric Bills
    Individuals and small businesses may end up bearing some of the cost of grid upgrades needed for large electricity users, a new report found. ... read more
    Source: New York Times TechnologyPublished on 2025-05-16By Ivan Penn
  • Trump’s Billion-Dollar Tech Deals, and a Military Buildup at the Border
    Plus, your Friday news quiz. ... read more
    Source: New York Times TechnologyPublished on 2025-05-16By Tracy Mumford, Will Jarvis, Ian Stewart, Jessica Metzger and Tripp Mickle
  • How the Columbia River Treaty Got Tangled in Trump’s Feud With Canada
    Negotiations over the Columbia River basin could affect the environment in Canada and electrical generation and flood control in the United States. ... read more
    Source: New York Times TechnologyPublished on 2025-05-15By Karen Weise

Industry Organizations

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  • Recent Posts

    • ANA: Non-transparent ad production bidding is widespread and costly for advertisers
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    • On Transparency: Past Present & Future - Part 1

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