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Hello, readers! Welcome to the 70th edition of AdExchanger’s Connected TV Roundup. If you’re still busy digesting the news of Google delaying the death of third-party cookies, the potential ban of TikTok in the US and what the heck all this means for online advertising, then this week’s dispatch will ... read more
Source: ADExchangerPublished on 2024-05-03By Alyssa Boyle
As the Justice Department’s case against Google nears an end, the federal government has more suits in the pipeline trying to rein in Big Tech. ... read more
Source: New York Times TechnologyPublished on 2024-05-03By Cecilia Kang and David McCabe
The 4A’s and Association of National Advertisers (ANA) weighed in against certain provisions in the discussion draft of the American Privacy Rights Act (“APRA”) that could curb advertisers’ and agencies’ ability to engage in online behavioral advertising. ... read more
A campaign for eBay called “Twiggy Full Circle” has won the top prize at last night’s 41st annual ANA REGGIE Awards Gala held at the 2024 ANA Brand Masters Conference. ... read more