Insights

An independent source for professional insights into the advertising supply-chain, cost and efficiency, including original content, advertising news and in depth analyses. 

Articles, papers, and news from the world of the advertising supply chain with insights from the C2 Clarity Media team and special guests.

Our original insights on issues, news, original posts as well as coverage of industry events.

In depth analyses covering the advertising supply chain from the team at C2 Clarity Media.

News and information from around the internet covering the Advertising Supply Chain, and Organizations for your information.

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  • YMCA Taps The Martin Agency as Agency of Record
    YMCA of the USA has named The Martin Agency as its advertising agency of record, following a competitive review by the organization. The Martin Agency will be responsible for the development of an integrated brand campaign that will be implemented in local communities nationwide surrounding the orgnizations' 175th anniversary in ... read more
    Source: AdWeek (everything)Published on 2024-11-20By Kyle O’Brien
  • What’s Next, With Nextdoor CEO Nirav Tolia
    When Nextdoor, a social networking platform for local neighborhoods, launched its advertising business in 2017, CEO and Co-Founder Nirav Tolia declared it would be a $1 billion business by 2020. “I’m going to have to ask for all the articles where I said that to be revoked,” Tolia jokes on ... read more
    Source: ADExchangerPublished on 2024-11-20By Allison Schiff
  • How CTV Marketers Can Learn To Stop Worrying And Love The Full Funnel
    Is the marketing funnel as we know it officially dead? Variations of that eternal question were posed over and over again to panelists at Paramount Advertising’s Performance Now summit in New York City on Tuesday. But despite some speakers joking that “funnel” has become “the new F-word,” no one really ... read more
    Source: ADExchangerPublished on 2024-11-20By Victoria McNally
  • The Race To The Bottom Is Over. Advertisers Care About Quality Again
    Digital advertising has long promised precision and efficiency. But our obsession with “following the audience” has allowed low-quality sites and vanity metrics to thrive while brand integrity suffers. This singular focus on targeting audiences and measuring their impact through typically non-incremental attribution, rather than evaluating media quality, has steered us ... read more
    Source: ADExchangerPublished on 2024-11-20By AdExchanger Guest Columnist

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