Accountability and Transparency in Media Today from Ebiquity
Posted On May 19, 2017
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C2Industry Insights: Accountability and Transparency in Media Today from Ebiquity,
A great guide with information from Ebiquity a company focused on independent marketing analytics and data.
Specifically covering the topics:
- The new media landscape
- Lack of Transparency in the advertising supply chain with some good reasons why it exists and it’s impacts on advertisers
- Information and data transparency and ownership are the solution for advertisers
The guide characterizes and explains the complexity of the media market in 2014. It charts the reasons why today’s media industry has become so opaque and includes ways in which advertisers should tackle these issues head-on, with emphasis on actionable recommendations.
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