TV Programmatic
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CONNECTICUT | SOUTH NORWALK
NEW YORK | CHELSEA
CALIFORNIA | SILVERLAKE
Call: 888.671.7778
Programmatic TV: 3 Challenges Holding Back Adoption
Videoink.com GUEST:Programmatic TV: 3 Challenges Holding Back Adoption From: videoink.com By Gerry Sutton, CEO, Adstream Programmatic technology — the data-driven automation of audience-based ad buys — has the potential to fundamentally change TV advertising. It can invert the current industry standard, where marketers rely on […]