Issues and topics covering the digital advertising supply chain.
C2Industry Insights: Accountability and Transparency in Media Today from Ebiquity, A great guide with information from Ebiquity a company focused on independent marketing analytics and data. Specifically covering the topics: The new media landscape Lack of Transparency in the advertising […]
Videoink.com GUEST:Programmatic TV: 3 Challenges Holding Back Adoption From: videoink.com By Gerry Sutton, CEO, Adstream Programmatic technology — the data-driven automation of audience-based ad buys — has the potential to fundamentally change TV advertising. It can invert the current industry standard, where marketers rely on […]
Transparency: Action is louder than words by Stephen Wright for http://www.adnews.com.au/ Transparency has already earmarked itself as the issue to dominate in 2017, the debate that was rocketed into headlines by Marc Pritchard of P&G in late January seems to […]
Marc Pritchard of P&G’s Media Transparency Action Plan – What now? From idcomms.com media change webinar. A great discussion of what the implications of Marc Pritchard’s action plan means to the industry from the media change webinar.
ANA Gives Advertisers Guidance To Combat Lack Of Transparency In Programmatic Yesterday With issues around transparency reaching a fever pitch in the programmatic media-buying ecosystem, the Association of National Advertisers (ANA) on Thursday issued findings from a study offered recommendations […]
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