Articles, papers, and news from the world of the advertising supply chain with insights from the C2 Clarity Media team.
Replace Marketing With Purpose And Meaning From CMO.com by Scott Ewings . A great Article delving into what creative should be doing for brands not just kicking out the same approach of the last 40 years that agencies have […]
AICE Statement A Push for Greater Transparency, Ethics and Fairness The AICE has been leading the challenge for transparency in the creative production process with a statement to the industry calling on Advertising Agencies and their holding companies to be […]
Videoink.com GUEST:Programmatic TV: 3 Challenges Holding Back Adoption From: videoink.com By Gerry Sutton, CEO, Adstream Programmatic technology — the data-driven automation of audience-based ad buys — has the potential to fundamentally change TV advertising. It can invert the current industry standard, where marketers rely on […]
Transparency: Action is louder than words by Stephen Wright for http://www.adnews.com.au/ Transparency has already earmarked itself as the issue to dominate in 2017, the debate that was rocketed into headlines by Marc Pritchard of P&G in late January seems to […]
Marc Pritchard of P&G’s Media Transparency Action Plan – What now? From idcomms.com media change webinar. A great discussion of what the implications of Marc Pritchard’s action plan means to the industry from the media change webinar.
How one San Francisco-based ad agency is responding to an investigation that rocked the whole industry From Businessinsider.com David Smith is CEO and Founder of Mediasmith, an independent media agency based in San Francisco specializing in media planning and buying. […]
ANA Gives Advertisers Guidance To Combat Lack Of Transparency In Programmatic Yesterday With issues around transparency reaching a fever pitch in the programmatic media-buying ecosystem, the Association of National Advertisers (ANA) on Thursday issued findings from a study offered recommendations […]
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ANA: Non-transparent ad production bidding is widespread and costly for advertisers
MarketingDIVE discusses some interesting issues covering production transparency in digital and broadcast also mentioned in our Analysis On Transparency: Past, Present and Future PT. 1 From MarketingDIVE.com / Chantal Tode / 8-9-2017 Dive Brief: The Association of National Advertisers (ANA) […]