News and information as well as topics covering technology relating to the advertising supply chain.
How one San Francisco-based ad agency is responding to an investigation that rocked the whole industry From Businessinsider.com David Smith is CEO and Founder of Mediasmith, an independent media agency based in San Francisco specializing in media planning and buying. […]
In the age of a personal user being able to login with a single sign-on (usually Facebook or Google) can see all media they have posted. Additionally, they can share/send/download and even edit in some cases along with all of the meta-data associated with it (creation date/who is in it/where it was taken/custom fields) all for free. I can even connect two completely different platforms easily with a couple of clicks and have them share information.
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Programmatic TV: 3 Challenges Holding Back Adoption
Videoink.com GUEST:Programmatic TV: 3 Challenges Holding Back Adoption From: videoink.com By Gerry Sutton, CEO, Adstream Programmatic technology — the data-driven automation of audience-based ad buys — has the potential to fundamentally change TV advertising. It can invert the current industry standard, where marketers rely on […]