AICE Statement A Push for Greater Transparency, Ethics and Fairness The AICE has been leading the challenge for transparency in the creative production process with a statement to the industry calling on Advertising Agencies and their holding companies to be […]
C2Industry Insights: Accountability and Transparency in Media Today from Ebiquity, A great guide with information from Ebiquity a company focused on independent marketing analytics and data. Specifically covering the topics: The new media landscape Lack of Transparency in the advertising […]
Transparency: Action is louder than words by Stephen Wright for http://www.adnews.com.au/ Transparency has already earmarked itself as the issue to dominate in 2017, the debate that was rocketed into headlines by Marc Pritchard of P&G in late January seems to […]
How one San Francisco-based ad agency is responding to an investigation that rocked the whole industry From Businessinsider.com David Smith is CEO and Founder of Mediasmith, an independent media agency based in San Francisco specializing in media planning and buying. […]
ANA Gives Advertisers Guidance To Combat Lack Of Transparency In Programmatic Yesterday With issues around transparency reaching a fever pitch in the programmatic media-buying ecosystem, the Association of National Advertisers (ANA) on Thursday issued findings from a study offered recommendations […]
Without a doubt advertisers have benefited from the agency of record relationship as it has it has evolved over the past 50-60 years of its existence. As with any type of symbiotic relationship it is about perceived and actual benefits […]
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ANA: Non-transparent ad production bidding is widespread and costly for advertisers
MarketingDIVE discusses some interesting issues covering production transparency in digital and broadcast also mentioned in our Analysis On Transparency: Past, Present and Future PT. 1 From MarketingDIVE.com / Chantal Tode / 8-9-2017 Dive Brief: The Association of National Advertisers (ANA) […]