On Transparency: Past Present & Future – Part 2
Posted On May 22, 2017
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An Analysis by C2 Clarity Media
Over the past year, transparency in advertising has become the “big topic” of discussion. But is it really new and why is it such a front-burner issue now?
Our series covering transparency in the advertising supply chain. In this second installment of this 3 part series we will continue the discussion covering the present situation in the market, what is being said by Advertisers, Agencies and Industry Organizations.