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Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem … The post Comic: Smart Bet appeared first on AdExchanger. ... read more
Source: ADExchangerPublished on 2024-05-17By Kevvo
With upfront week presentations giving way to a wave of negotiations, ADWEEK continues our postmortem sit-downs with the presenting ad sales leaders. Following our conversation with NBCU's Mark Marshall, next up is Jeff Collins, president of advertising sales, marketing and brand partnerships for Fox Entertainment. This is Collins' first time ... read more
Source: AdWeek (everything)Published on 2024-05-16By Jason Notte
Made-for-advertising (MFA) sites are roosting in reputable publishers’ subdomains. IDs are declared inconsistently. And the established third-party measurement companies are sitting on the sidelines. The post Measuring Muck appeared first on AdExchanger. ... read more
Source: ADExchangerPublished on 2024-05-16By Sarah Sluis
Remember that car you had in college? You took it everywhere and used it for everything. You loved it. Sadly, you eventually outgrew it. You needed more room, some basic safety features, and it had a faulty transmission that wasn’t worth replacing. Our industry is facing a similar reality now. ... read more
Source: ADExchangerPublished on 2024-05-16By AdExchanger Content Studio
If spiders use their webs like a large external eardrum, researchers reasoned, perhaps spider silk could be the basis for a powerful listening device. ... read more
Source: New York Times TechnologyPublished on 2024-05-16By Jordan Pearson
Bayer Consumer Health’s “Claritin Diversitree” campaign won the Best in Show Award last night at the 2024 ANA In-House Agency Conference in Carlsbad, Calif. The fourth annual awards ceremony honored 50 winners in 17 different categories. ... read more
The 4A’s and Association of National Advertisers (ANA) weighed in against certain provisions in the discussion draft of the American Privacy Rights Act (“APRA”) that could curb advertisers’ and agencies’ ability to engage in online behavioral advertising. ... read more