On Transparency: Past Present & Future – Part 1
Posted On May 24, 2017
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An Analysis by C2 Clarity Media
Over the past year, transparency in advertising has become the “big topic” of discussion. But is it really new and why is it such a front-burner issue now?
Through a review in this 3 part series, we will gain not only a clearer insight on what transparency has, does and will mean to the advertising industry, but also why a fundamental shift in the advertiser – agency relationship is essential for this industry to align with all other major industries and their respective supply chains.
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