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Remember that car you had in college? You took it everywhere and used it for everything. You loved it. Sadly, you eventually outgrew it. You needed more room, some basic safety features, and it had a faulty transmission that wasn’t worth replacing. Our industry is facing a similar reality now. ... read more
Source: ADExchangerPublished on 2024-05-16By AdExchanger Content Studio
What is Google’s true motive in launching the Chrome Privacy Sandbox? If Samantha Jacobson, chief strategy officer at The Trade Desk, were an optimist, she’d take Google at its word that this is about privacy protection. She’d also give Google credit for at least attempting to support certain advertising use ... read more
Source: ADExchangerPublished on 2024-05-15By Allison Schiff
Much has been said and written in recent months on the made-for-advertising (MFA) phenomenon, or the diversion of ad dollars from legitimate publishers to sites that exist purely to sell ads at a higher cost than the traffic they acquire. We know MFAs are a big problem on the open ... read more
Source: ADExchangerPublished on 2024-05-15By AdExchanger Guest Columnist
If spiders use their webs like a large external eardrum, researchers reasoned, perhaps spider silk could be the basis for a powerful listening device. ... read more
Source: New York Times TechnologyPublished on 2024-05-16By Jordan Pearson
Automakers in the United States and their supporters welcomed President Biden’s tariffs, saying they would protect domestic manufacturing and jobs from cheap Chinese vehicles. ... read more
Source: New York Times TechnologyPublished on 2024-05-15By Neal E. Boudette
Bayer Consumer Health’s “Claritin Diversitree” campaign won the Best in Show Award last night at the 2024 ANA In-House Agency Conference in Carlsbad, Calif. The fourth annual awards ceremony honored 50 winners in 17 different categories. ... read more
The 4A’s and Association of National Advertisers (ANA) weighed in against certain provisions in the discussion draft of the American Privacy Rights Act (“APRA”) that could curb advertisers’ and agencies’ ability to engage in online behavioral advertising. ... read more
A campaign for eBay called “Twiggy Full Circle” has won the top prize at last night’s 41st annual ANA REGGIE Awards Gala held at the 2024 ANA Brand Masters Conference. ... read more