2017 ANA Financial Management Conference Guide – Day 3– Transparency, Production & Procurement
2017 ANA Financial Management Conference Guide – Day 3– Transparency, Production & Procurement
In Day 3 we wrap up the conference with sections covering technology, in house agencies and technology.
The 3 Sections we’re paying attention to for Day 3:
WHY TRANSPARENCY MATTERS IN THE PRODUCTION PROCESS
Kelly Metz, Vice President of Business Development at StudioNow, will walk through the value of transparency in today’s marketing procurement and production landscape. Metz will give real-world examples of how StudioNow client partners are leveraging software to achieve real-time collaboration, cost-savings and scale in video content creation through the brand and agency eco-system.
Initial Thoughts
This is where the rubber meets the road in an Advertiser Led Supply Chain Management (SCM) vs. an Agency / Supplier Led SCM. Never before have there been so many flexible BI tools in the market for advertisers to choose from in order to standardize, normalize and aggregate data in automated ways. This looks to be an excellent education section. We will be paying attention!!!
INTEL’S AGENCY INSIDE AND GLOBAL PRODUCTION LAB
Intel established its in-house agency to drive greater quality and better brand alignment globally. In just two years, Agency Inside is fully immersed in Intel’s advertising, including the company’s recent Super Bowl spots. Teresa Herd, vice president and global creative director, who also works at the Intel Global Production Lab, a growing production and content creation studio, will share Intel’s in-house agency journey, best practices, how to coordinate with external agencies, and more!
Initial Thoughts
The big actors must know something about costs and transparency. Many have been moving this way, Apple, Intel to name a few. We will be interested in hearing about the challenges, successes and issues related to moving to an in-house driven model. Especially from someone such as Teresa that is in the mix daily.
TRANSFORMING MARKETING PROCUREMENT
As marketing procurement professionals partner more and more with marketers; to add value, ensuring that the marketing procurement organization is comprised of individuals with a wide array of diverse backgrounds, experience, and skills has become essential. Mark Passy, associate director of global marketing procurement at Bristol-Myers Squibb, had a successful career as a record producer and brings unique skills to marketing procurement. Mark will share what drove Bristol-Myers Squibb to diversify its marketing procurement organization and how that has propelled marketing procurement and Bristol-Myers Squibb forward.
