Without a doubt advertisers have benefited from the agency of record relationship as it has it has evolved over the past 50-60 years of its existence. As with any type of symbiotic relationship it is about perceived and actual benefits […]
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AICE Statement A Push for Greater Transparency, Ethics and Fairness
AICE Statement A Push for Greater Transparency, Ethics and Fairness The AICE has been leading the challenge for transparency in the creative production process with a statement to the industry calling on Advertising Agencies and their holding companies to be […]