An Analysis by C2 Clarity Media Over the past year, transparency in advertising has become the “big topic” of discussion. But is it really new and why is it such a front-burner issue now? Through a review in this […]
An Analysis by C2 Clarity Media Over the past year, transparency in advertising has become the “big topic” of discussion. But is it really new and why is it such a front-burner issue now? Our series covering transparency […]
An Analysis by C2 Clarity Media Over the past year, transparency in advertising has become the “big topic” of discussion. But is it really new and why is it such a front-burner issue now? Our series covering transparency […]
C2Industry Insights: Accountability and Transparency in Media Today from Ebiquity, A great guide with information from Ebiquity a company focused on independent marketing analytics and data. Specifically covering the topics: The new media landscape Lack of Transparency in the advertising […]
In the age of a personal user being able to login with a single sign-on (usually Facebook or Google) can see all media they have posted. Additionally, they can share/send/download and even edit in some cases along with all of the meta-data associated with it (creation date/who is in it/where it was taken/custom fields) all for free. I can even connect two completely different platforms easily with a couple of clicks and have them share information.
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Replace Marketing With Purpose And Meaning
Replace Marketing With Purpose And Meaning From CMO.com by Scott Ewings . A great Article delving into what creative should be doing for brands not just kicking out the same approach of the last 40 years that agencies have […]