Creative Production

C2 Commentary
Replace Marketing With Purpose And Meaning
C2 Clarity Media Posted On June 9, 2017


  Replace Marketing With Purpose And Meaning From CMO.com by Scott Ewings . A great Article delving into what creative should be doing for brands not just kicking out the same approach of the last 40 years that agencies have […]


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Advertising Agencies  / Broadcast Advertising  / C2 Commentary  / Transparency
AICE Statement A Push for Greater Transparency, Ethics and Fairness
C2 Clarity Media Posted On May 19, 2017


AICE Statement A Push for Greater Transparency, Ethics and Fairness The AICE has been leading the challenge for transparency in the creative production process with a statement to the industry calling on Advertising Agencies and their holding companies to be […]


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Advertising Agencies  / Broadcast Advertising  / C2 Insights  / Transparency
Don’t mind that “black box” called your agency… Or should you?
C2 Clarity Media Posted On May 17, 2017


Without a doubt advertisers have benefited from the agency of record relationship as it has it has evolved over the past 50-60 years of its existence. As with any type of symbiotic relationship it is about perceived and actual benefits […]


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