Without a doubt advertisers have benefited from the agency of record relationship as it has it has evolved over the past 50-60 years of its existence. As with any type of symbiotic relationship it is about perceived and actual benefits […]
In the age of a personal user being able to login with a single sign-on (usually Facebook or Google) can see all media they have posted. Additionally, they can share/send/download and even edit in some cases along with all of the meta-data associated with it (creation date/who is in it/where it was taken/custom fields) all for free. I can even connect two completely different platforms easily with a couple of clicks and have them share information.
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