An Analysis by C2 Clarity Media Over the past year, transparency in advertising has become the “big topic” of discussion. But is it really new and why is it such a front-burner issue now? Through a review in this […]
An Analysis by C2 Clarity Media Over the past year, transparency in advertising has become the “big topic” of discussion. But is it really new and why is it such a front-burner issue now? Our series covering transparency […]
An Analysis by C2 Clarity Media Over the past year, transparency in advertising has become the “big topic” of discussion. But is it really new and why is it such a front-burner issue now? Our series covering transparency […]
AICE Statement A Push for Greater Transparency, Ethics and Fairness The AICE has been leading the challenge for transparency in the creative production process with a statement to the industry calling on Advertising Agencies and their holding companies to be […]
C2Industry Insights: Accountability and Transparency in Media Today from Ebiquity, A great guide with information from Ebiquity a company focused on independent marketing analytics and data. Specifically covering the topics: The new media landscape Lack of Transparency in the advertising […]
How one San Francisco-based ad agency is responding to an investigation that rocked the whole industry From Businessinsider.com David Smith is CEO and Founder of Mediasmith, an independent media agency based in San Francisco specializing in media planning and buying. […]
ANA Gives Advertisers Guidance To Combat Lack Of Transparency In Programmatic Yesterday With issues around transparency reaching a fever pitch in the programmatic media-buying ecosystem, the Association of National Advertisers (ANA) on Thursday issued findings from a study offered recommendations […]
Without a doubt advertisers have benefited from the agency of record relationship as it has it has evolved over the past 50-60 years of its existence. As with any type of symbiotic relationship it is about perceived and actual benefits […]
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Replace Marketing With Purpose And Meaning
Replace Marketing With Purpose And Meaning From CMO.com by Scott Ewings . A great Article delving into what creative should be doing for brands not just kicking out the same approach of the last 40 years that agencies have […]