C2 Services

C2 Clarity Media’s Primary Services

We focus on illuminating the People, Process & Tools (P*P*T) of Advertising Supply Chains. We specialize in identifying all of the organization’s, workflows and technology being used on your behalf by agencies, their divisions and sub-contractors. You deserve to know to what extent the components of your supply chain are optimized or need to be optimized via change management and ongoing monitoring & measurement.

So, choose the advertising supply chain – be it Traditional (Broadcast Television & Radio, Print, and Out of Home), or Digital (Display, Search, Social, Video and Mobile) – and we will bring light to it. Where there is light, there is clarity.

Optimizing the Spend

We assist our clients in maximizing their working spend while minimizing or making the non-working spend more efficient.

Working Spend

The amount spent on placing media and content in front of an audience. For Example: What you pay to promote a social media post, run a television ad, or place a billboard in a densely populated city.

Non-Working Spend

The amount spent on the production of content for distribution to audiences. A brand’s non-working dollars are a function of several expenses, including agency costs, production of assets, asset management and distribution.

The Importance of Measurement

Without constant measurement and monitoring toward ongoing improvement, supply chains become bloated or worse managed through the prism of personalities instead of performance. This is especially the case with marketing endeavors and the history of advertising. Whatever level of engagement you choose to have with us, we apply the teachings and methods of Douglas Hubbard, Dr. W. Edwards Deming, and the Kaizen Institute. The ‘cult of performance’ trumps the ‘cult of personality’.

Services & Process

Transparency & Consistency: We start by applying the following process approach to all categories as engaged by our clients.

Assessment/Review

We gather and catalog info on:

  • Organizations
  • Processes/Workflows
  • Communications
  • Technology

Uncover/Discover

We identify organizations, processes, & tools that can be optimized

  • Enhancements
  • Cost Savings
  • Upgrade/Replacement
  • Ongoing Monitoring

Change Management

We implement on your behalf a change, replacement & upgrade plan of action

  • Organizations
  • Processes/Workflows
  • Technology
  • Apply Measurement

Measurement

We offer monitoring/reporting for:

  • Organizations
  • Processes/Workflows
  • Communications
  • Technology

Supply Chain Categories where we apply the above processes:

Broadcast TV / Radio

  • Talent & Rights Management
  • Traffic & Clearance
  • Distribution
  • Financial Visibility

Digital Programmatic

  • Measurement of Campaign Performance & Value
  • Data Control, Ownership & Access
  • Financial Visibility

Social Media

  • Analytics
  • Targeting/Reach
  • Display/Video
  • Video Re-Purposing
  • Financial Visibility

Creative / Post Production

  • Production Operations: Editorial, SFX, Colorization, Finishing
  • Versioning
  • De-Coupling
  • Broadcast/Radio Production
  • Digital specific Creative
  • Digital Specific Video
  • Metadata Requirements
  • Financial Visibility

Digital / Mobile

  • Measurement of Campaign Performance & Value
  • Video Re-purposing
  • Display, Rich Media, Video & Search
  • Data Control, Ownership & Access
  • Financial Visibility

Technology

  • Platform Development / Selection
  • API Integrations
  • Media Asset Management (MAM)
  • Digital Asset Management (DAM)
  • Bi Tools/Data Automation
  • Reporting Technologies