For far too long the advertising ecosystem has been an opaque supply chain with little light shed on people, process, and tools (P·P·T) employed. From the initial creative idea all the way through to audience consumption, You the Advertiser, have the right to know all P·P·T comprising your supply chain. We are here to help you bring light to the longstanding nebulous nature of Advertising.
We understand the intricacies of how your agencies and their sub-contractors work and can provide you with clarity and visibility across your entire supply chain. You may be surprised by what’s uncovered in cost and time savings for your organization. Where there is light, there is clarity.
For example, many technologies have entered the advertising ecosystem over the past two decades only to be shoved to the side or buried and have ended up being of little use to you the advertiser. We are here to change that dynamic. By understanding the P·P·T (people, process, and technology) being used or ignored in your advertising supply chain, you gain clarity. We provide the light.
On the traditional side, we focus on the creative process, starting with talent and rights management, through post production, media management, traffic, clearance, and distribution to the various media outlets of broadcasters and publishers). On the interactive side, we come from the world of digital media planning, programmatic buying, video re-purposing, social media and Adtech solutions.
Our consultants range in specific advertising industry experience from no less than five years (interactive / social) to as much as thirty-five years (traditional broadcast). We know our stuff and are more than willing to provide prospective clients with a no risk assessment of a targeted area within your supply chain to prove our merit.
We believe that every successful initiative begins with an assessment, a benchmark to compare and contrast future developments against. When you go to the doctor, you get blood work. When you go to a finance counselor, you get a balance sheet. With us, it is an assessment of how your specific advertising supply chain – in whole or in part – actually operates. And, this is compared with others to illustrate areas of improvement (defined as time and money savings)
Judge the quality of our insights
Have a baseline from which to effectuate change
You want to engage with C2 Clarity Media because: You desire greater insight into organizations comprising your advertising ecosystem – How they do it, the tools they use, what they are and are not sharing with you.
We rely upon a team of industry experts with hundreds of years of combined experience across the segments below to assess, uncover, implement and execute supply chain transparency.
As a team we work with you, engaging your vendors and suppliers to create efficiency, cost effectiveness and transparency with people, process and tools where it makes sense.
CONNECTICUT | SOUTH NORWALK
NEW YORK | CHELSEA
CALIFORNIA | SILVERLAKE
Call: 888.671.7778
