In depth analyses covering the advertising supply chain from the team at C2 Clarity Media.
Who We Are
C² Clarity Media is a group of professionals with expertise in both traditional and broadcast advertising supply chains.
What We Do
We are here to help you bring light to the longstanding nubilous nature of Advertising.
How We Do It
We understand the intricacies of how your agencies and their sub-contractors work and can provide you with clarity and visibility across your entire supply chain.
News
News and information from around the internet covering the Advertising Supply Chain, and Organizations for your information.
Transparency
- X Rolls Out AI-Generated Ads in Push to Win Advertisers Back
X is debuting AI-powered advertising tools designed to automate ad creation and performance analysis, the company announced Friday. Two new features, rolling out in phases to advertisers, rely on X's proprietary AI assistant Grok to generate ad copy, imagery, and campaign insights with minimal human input. "Prefill with Grok" is ... read more - Do Marketers Still Care About Brand Safety on YouTube and CTV?
With performance and measurement top of mind, brand safety is dropping down the list of priorities for marketers advertising on YouTube and connected TV. That's according to a new study from Pixability, which surveyed U.S. media agency professionals who buy ads on video platforms. The survey asked the media buyers ... read more - The New York Times Wins 3 Polk Awards
The Times was honored for an investigation into extremism in Israel, coverage of the civil war in Sudan and a narrative about a Russian soldier who defected from the war in Ukraine. ... read more
Technology
- Big Day for Crypto Goes South After Bybit Hack
Hours after Coinbase said the S.E.C. was dropping a lawsuit against it, another major cryptocurrency exchange reported a potentially record-setting theft. ... read more - Coinbase Says S.E.C. Will Drop Crypto Lawsuit
The end of a court fight with the largest U.S. crypto company would be a big win for an industry that financially backed President Trump. ... read more - How ‘Based’ Is Grok 3? + Robinhood C.E.O. Vlad Tenev on Markets for Everything + Vibecoding 101
“Elon Musk is willing to spend a phenomenal amount of money and basically do everything he can to stay with the head of the pack on A.I. progress.” ... read more - Microsoft Says It Has Created a New State of Matter to Power Quantum Computers
Microsoft’s new “topological qubit” is not based on a solid, liquid or gas. It is another phase of matter that many experts did not think was possible. ... read more
Industry Organizations
No feed items found.Contact
CONNECTICUT | SOUTH NORWALK
NEW YORK | CHELSEA
CALIFORNIA | SILVERLAKE
Call: 888.671.7778
Recent Posts
