Our original insights on issues, news, original posts as well as coverage of industry events.
In depth analyses covering the advertising supply chain from the team at C2 Clarity Media.
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C² Clarity Media is a group of professionals with expertise in both traditional and broadcast advertising supply chains.
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We are here to help you bring light to the longstanding nubilous nature of Advertising.
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We understand the intricacies of how your agencies and their sub-contractors work and can provide you with clarity and visibility across your entire supply chain.
News
News and information from around the internet covering the Advertising Supply Chain, and Organizations for your information.
As Tesla's sales slide, insiders say the automaker left creative ideas on the cutting-room floor without allowing its nascent marketing team to launch its first significant marketing campaign. Investors were enthusiastic when founder and CEO Elon Musk declared that the business was set to "give advertising a go," having eschewed ... read more
Source: AdWeek (everything)Published on 2024-04-24By Rebecca Stewart, Jason Notte
The past year has seen increased exposure, dialogue and scrutiny over made-for-advertising (MFA) sites. Most recently, Adalytics exposed Forbes’ MFA website, and Jounce Media’s supply chain reports have gathered overwhelming evidence around the prevalence of MFA as a major inventory source for buyers. The narrative of MFA being misleading to ... read more
Source: ADExchangerPublished on 2024-04-24By AdExchanger Guest Columnist
After more than three decades at the company, Jo Ann Ross is exiting Paramount. On Tuesday, Paramount announced that Ross, chairman of Paramount Advertising, is stepping down from the position at the end of the month. In a memo to staff, Paramount CEO Bob Bakish noted the timing worked for ... read more
Source: AdWeek (everything)Published on 2024-04-23By Bill Bradley
A tiny group of lawmakers huddled in private about a year ago, aiming to keep the discussions away from TikTok lobbyists while bulletproofing a bill that could ban the app. ... read more
Source: New York Times TechnologyPublished on 2024-04-24By Sapna Maheshwari, David McCabe and Cecilia Kang
After President Biden signs the bill to force a sale of the video app or ban it, the legislation will face court challenges, a shortage of qualified buyers and Beijing’s hostility. ... read more
Source: New York Times TechnologyPublished on 2024-04-23By Sapna Maheshwari and David McCabe
Analysts expect first-quarter results to show a decline in profits, fueling worries that competitors will grab a bigger slice of a market dealing with slowing electric car sales. ... read more
Source: New York Times TechnologyPublished on 2024-04-23By Jack Ewing
The 4A’s and Association of National Advertisers (ANA) weighed in against certain provisions in the discussion draft of the American Privacy Rights Act (“APRA”) that could curb advertisers’ and agencies’ ability to engage in online behavioral advertising. ... read more
A campaign for eBay called “Twiggy Full Circle” has won the top prize at last night’s 41st annual ANA REGGIE Awards Gala held at the 2024 ANA Brand Masters Conference. ... read more