In depth analyses covering the advertising supply chain from the team at C2 Clarity Media.
Who We Are
C² Clarity Media is a group of professionals with expertise in both traditional and broadcast advertising supply chains.
What We Do
We are here to help you bring light to the longstanding nubilous nature of Advertising.
How We Do It
We understand the intricacies of how your agencies and their sub-contractors work and can provide you with clarity and visibility across your entire supply chain.
News
News and information from around the internet covering the Advertising Supply Chain, and Organizations for your information.
Transparency
- How TikTok Changed Advertising Forever
Mondelez International's Nutter Butter went viral with a disturbing, surreal crime scene of smeared peanut butter and broken cookies. Language-learning app Duolingo's green owl twerked for millions of followers and flirted with pop star Dua Lipa. Mars pet food brand Sheba pitted cats against each other in a race to ... read more
Technology
- Russian Disinformation Campaigns Eluded Meta’s Efforts to Block Them
A new report details how a covert influence operation linked to the Kremlin continued to place ads on Facebook despite U.S. and E.U. prohibitions on doing business with the organization. ... read more - When the Word Is Not Just Flesh: Reporting on A.I. in Religion
A technology reporter came across a Facebook group called “A.I. for Church Leaders and Pastors,” and his interest was piqued. ... read more
Industry Organizations
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