In depth analyses covering the advertising supply chain from the team at C2 Clarity Media.
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C² Clarity Media is a group of professionals with expertise in both traditional and broadcast advertising supply chains.
What We Do
We are here to help you bring light to the longstanding nubilous nature of Advertising.
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We understand the intricacies of how your agencies and their sub-contractors work and can provide you with clarity and visibility across your entire supply chain.
News
News and information from around the internet covering the Advertising Supply Chain, and Organizations for your information.
Transparency
- 40% of an Ecommerce Brand’s Pmax Buys Were Served on AI-spun MFA Sites and Dead Domains
The increase in AI-spun made for advertising sites is making it harder for buyers to ensure their ads show up in quality environments, especially when using AI-powered media buying tools like Google's Performance Max, according to four sources. One ecommerce brand found that, for one recent campaign, between 30% and ... read more - What’s Next, With Nextdoor CEO Nirav Tolia
When Nextdoor, a social networking platform for local neighborhoods, launched its advertising business in 2017, CEO and Co-Founder Nirav Tolia declared it would be a $1 billion business by 2020. “I’m going to have to ask for all the articles where I said that to be revoked,” Tolia jokes on ... read more - How CTV Marketers Can Learn To Stop Worrying And Love The Full FunnelIs the marketing funnel as we know it officially dead? Variations of that eternal question were posed over and over again to panelists at Paramount Advertising’s Performance Now summit in New York City on Tuesday. But despite some speakers joking that “funnel” has become “the new F-word,” no one really ... read more
- McCann’s Javier Campopiano on Indie Threats and Advertising in a ‘Post-Truth Moment’
Welcome to Big Ideas, ADWEEK's semi-regular series in which we talk to the industry's top creative minds. Javier Campopiano is obsessed with the truth. Campopiano, who joined McCann Worldgroup and McCann as global chief creative officer a little over a year ago, says he was drawn to one of advertising's ... read more - The Race To The Bottom Is Over. Advertisers Care About Quality AgainDigital advertising has long promised precision and efficiency. But our obsession with “following the audience” has allowed low-quality sites and vanity metrics to thrive while brand integrity suffers. This singular focus on targeting audiences and measuring their impact through typically non-incremental attribution, rather than evaluating media quality, has steered us ... read more
Technology
- Severing of Baltic Sea Cables Was ‘Sabotage,’ Germany Says
Germany’s defense minister said damage to two fiber-optic cables on the sea floor appeared deliberate, but a culprit was not known. ... read more - Trump Picks Brendan Carr to Lead F.C.C.
Mr. Carr, who currently sits on the commission and is a vocal critic of Big Tech, has said the agency should regulate the tech industry. ... read more
Industry Organizations
- ANA Names 2024–25 Board of Directors at Evolved 2024 Masters of Marketing Conference
The Association of National Advertisers (ANA) today announced the newly appointed members of its board of directors at its annual Masters of Marketing conference in Orlando, held October 21-25. The new board features leaders from industry-leading brands who will bring additional fresh perspectives. ... read more - ANA Unveils an Evolved Masters of Marketing Conference To Set the Agenda for the Future of AdvertisingThe Association of National Advertisers (ANA) today released the first edition of its "Ultimate Playbook for Data Clean Rooms." Created by ANA’s Data Excellence & Privacy Practice, the playbook provides marketers and data analysts the information necessary to either begin or expand their data collaboration journey using data clean rooms. ... read more
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